The Effect of Price on the Decision to Purchase 3kg LPG Gas in Bandar Jaya Village

This study aims to test the effect of price on the decision to purchase 3kg LPG gas and to determine how much price influences the decision to purchase 3kg LPG gas in Bandar Jaya Village. This type of research uses simple linear regression quantitative, with a sampling technique, namely Purposive Sampling with a sample size of 85 respondents. The results of this study state that the price variable has a significant effect on the purchasing decision variable. Meanwhile, the coefficient of determination value which is the result of R Square is 57.3%, which explains that the influence of price on the decision to purchase 3kg LPG gas in Bandar Jaya Village is 57.3% and the remaining 42.7% is influenced by other variables not examined in this study