Research on the Impact of Digital Transformation on the Performance of Apparel Enterprises

Under the rapid development of the digital economy, the apparel industry faces new challenges such as personalized consumer demands and flexible supply chains, making digital transformation a critical path for enterprises to enhance competitiveness. However, in practices like intelligent production, data-driven design, and omnichannel marketing, apparel enterprises commonly encounter issues such as fragmented technology applications and insufficient organizational coordination, leading to significant disparities in transformation performance. By analyzing the motivations for digital transformation and the mechanisms of digital transformation in apparel enterprises, this study explores factors influencing the performance of digital transformation in these enterprises. It further proposes targeted recommendations to enhance the digital transformation performance of manufacturing enterprises.