INVESTIGATING THE DETERMINANTS OF CHATGPT ADOPTION AMONG UNIVERSITY STUDENTS

This research looks at the variables affecting college students' use of ChatGPT. The study highlights how AI is becoming more and more integrated into higher education, concentrating on elements like perceived utility, usability, social impact, enabling circumstances, and individual interest. A questionnaire survey was used to collect data from 256 students across the Faculty of Business, Economics and Social Development, Universiti Malaysia Terengganu. The study included both descriptive and inferential analysis to examine the data and answer the research objectives. All analyses were performed using IBM SPSS Statistics version 29. The findings of the investigation indicate that perceive usefulness, social influence, facilitating conditions and personal interest were the factors that influence student’s intention to use ChatGPT. The research concludes that by comprehending these factors, educational institutions and instructors may more successfully use ChatGPT and other AI technologies in the classroom. This integration has the potential to enhance students' educational experiences and results, emphasizing the value of encouraging environments and fostering favorable views toward the use of AI technologies in the classroom.