CRYPTO CRAZE: UNVEILING THE MINDS OF MALAYSIAN MILLENNIALS TOWARDS CRYPTOCURRENCY

Cryptocurrency has seen tremendous growth and has gone through its periods of ups and downs. Using cryptocurrency, users can perform secure transactions thanks to the power of blockchain technology. Additionally, cryptocurrency has also seen increasing growth as a choice for investment, securing high level of return. Usually, the cryptocurrencies which are used as investments are the ones with better reputations and larger market capitalizations such as Bitcoin and Ethereum. Even so, cryptocurrency still faces challenges in mass adoption in its usage and investment. This study looks to determine whether the factors of risk, regulation, social influence, effort expectancy and financial literacy have a significant impact in the behavioural intention of a Malaysian young adult’s consideration to invest in cryptocurrency. A sample of 253 Malaysian respondents has been gathered. Risk, effort expectancy, social influence and financial literacy are found to have a significant relationship with a Malaysian young adult’s intention to invest in cryptocurrency. Regulation on the other hand, is the sole factor that has no impact on a Malaysian young adult’s consideration to invest in cryptocurrency. The certainty of regulatory stability may be one explanation for the lack of influence of regulatory factors on young adults' consideration of investing in cryptocurrency.