Analysis Of The Relationship Between Doctor Service Quality, Product Promotion, Service Pricing, And Operational Systems On Patient Satisfaction Mediated By Patient Trust At Erha Ultimate Pondok Indah Mall 2

This study aims to analyze the relationship between doctor service quality, product promotion, service pricing, and operational systems on patient satisfaction, mediated by patient trust at Erha Ultimate Pondok Indah Mall 2. A quantitative research approach was employed using survey data collected from 100 patients. The study used Structural Equation Modeling (SEM-PLS) to determine the direct and indirect effects among the variables. The findings indicate that doctor service quality significantly impacts patient trust and satisfaction. Product promotion, service pricing, and operational systems also play a role in patient satisfaction, with patient trust acting as a crucial mediating variable. The study provides strategic recommendations for clinic management to enhance service quality, pricing policies, promotional effectiveness, and operational efficiency to boost patient loyalty.