FORMATION OF AN INNOVATIVE ENVIRONMENT AS A MAIN FACTOR IN THE DEVELOPMENT OF DIGITAL TRANSFORMATION OF THE ECONOMY

Introduction. Digital transformation of the economy is the process of integrating digital technologies into all aspects of economic activity. It involves changing traditional approaches to doing business, managing enterprises, and interacting with government and financial institutions. An important factor for the successful implementation of this transformation is the formation of an innovative environment, since it is this environment that creates the conditions for integrating the latest technologies, optimizing business processes, and increasing the efficiency of production and financial systems. Methods. The following methods were used during the research: analysis and synthesis, dialectical method, system approach method, logical and semantic method, monographic method, generalization method. Results. A model of the innovative environment of the enterprise was proposed, which served as the basis of the digital transformation of the economy. The uniqueness of the innovative environment of the enterprise, which depends on the specific features of its technological process and functioning on the market, was scientifically substantiated. A system of indicators for the evaluation of innovations was formed, which allow creating a complete system of digital transformation of the economy. Discussion. Promising areas of further research in this area are the development of a conceptual approach to the implementation of innovative mechanisms for the development of economic systems, the systematization of the principles of building and developing the digital transformation of the economy. Keywords: innovation, innovative environment, digital transformation, economy, enterprise.