Research on Scientific Management Innovation in the Era of Digital Economy

With the rapid development of digital economy, the wide application of information technology is reshaping the operation mode and management structure of enterprises. At the heart of the digital economy is data-driven decision making, intelligent management, and networked collaboration, which provide unprecedented opportunities and challenges for enterprises. By combining the successful cases of specific enterprises, this paper aims to provide practical strategies for business managers to help them better adapt to the rapid changes of the digital economy and improve management efficiency and decision-making ability. Finally, this paper hopes to provide a new perspective and thinking for the future scientific management research in the era of digital economy.