Beyond the hanger: Investigation of consumers' sustainable disposal behavior of clothing items

Abstract This study investigated the personal and situational factors that influence consumers' sustainable clothing disposal behavior using the theory of interpersonal behavior. Data were collected via an online survey of 293 U.S. participants and analyzed using regression techniques. The results supported five of the six hypotheses, indicating that both attitudes toward environmentally friendly clothing and positive affect toward sustainable disposal behavior are significant predictors of disposal intentions. However, perceived social pressure was not found to have a significant impact. Furthermore, perceived convenience, sustainable disposal intentions, and established recycling habits were identified as key predictors of actual sustainable clothing disposal behavior.