Digital models of construction organization based on the integrative approach and smart management

The article investigates digital technologies for adapting models of construction organization to contemporary challenges, including economic, environmental, and social aspects. Key innovative approaches are examined, such as the use of Building Information Modeling (BIM), digital twins, the Internet of Things (IoT), and cloud platforms, which integrate all stages of construction projects. Special attention is paid to the concept of integrated management, which aligns stakeholder interests and enhances process transparency. A systematization of methodologies is proposed, adapting organizational and technological models to the digitalization context. Specifically, methodologies like Data-Driven Decision-Making, Smart Scheduling, Sustainability Metrics Integration, and Digital Twin-Based Lifecycle Analysis are analyzed. Key performance indicators (KPI) such as forecast accuracy, resource utilization efficiency, energy efficiency, and project phase duration are identified. The article highlights the impact of digital technologies on harmonizing stakeholder interests through data integration and conflict reduction. It demonstrates how digital platforms contribute to cost reduction, process optimization, improved execution quality, and sustainable development. The role of SMART objectives in forming strategies for achieving efficiency in construction is also explored. The findings aim to improve approaches to construction organization through the implementation of digital technologies that adapt models to environmental changes, ensuring their long-term sustainability, flexibility, and competitiveness. The article is relevant.