Modern approaches to individualization and personalization of physical education process in higher education institutions: challenges, opportunities, and prospects for implementation

The modern conditions of functioning of higher education institutions require new approaches to the organization of physical education process, which take into account the individual needs, abilities, and interests of students. The aim of the study was to investigate appro-aches to individualization and personalization of physical education process in higher education. The following methods were used: analysis of scientific and methodological literature, synthesis and systematization of information, comparative analysis, predictive modeling, and SWOT analysis. Results. Analysis of the worldwide experience with the imple-mentation of individualized and personalized approaches in physical education shows that such approaches are increasingly being implemented in the educational systems of different countries. The main goal of such approaches is to adapt curricula to individual needs, physical abilities, and interests of students, which helps to increase their motivation, engagement, and overall health. Innovative approaches have a significant advantage over traditional ones due to their adaptability, technological effectiveness, and focus on students’ needs. The SWOT analysis shows that the introduction of individualized and personalized approaches to physical education in higher education has significant potential, but requires a comprehensive approach to overcome weaknesses and threats. This can be achieved through the professional development of faculty, the use of innovative technologies, and the intensification of partnerships to share best practices. Conclusion. Based on the analysis, the following recommendations are proposed: to develop training programs for academic staff on the use of individualized approaches; to support an interdisciplinary approach to physical education; to study international experiences of personalized physical education and adapt them to Ukrainian conditions; to promote healthy lifestyles among students through an individualized approach