How can we make consumer choose consumption credit tool

This paper focuses on how to encourage people to consume more and save less by choosing to use more consumption credit tools. In this paper, I mainly test the prevailing strategy used by those super-sized companies, which includes simplifying the bill, giving consumers a discount, and a mixed strategy combining both of these strategies. The reason I chose these two treatments is based on the information I collected from the comments of people about the current credit tools in the social media. I take the form of an online questionnaire with the data from Questionstar, and I use logistic regression to deal with it to measure which treatment works.

Authors

Publication Details

Journal
Finance & Economics
Published
2025-02-26
DOI
https://doi.org/10.61173/awm8rd05
Primary Topic
Customer churn and segmentation
Type
article
Field-Weighted Citation Impact
0.00
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article

How can we make consumer choose consumption credit tool

Shiqiao Li
Finance & Economics
Customer churn and segmentation
article

How can we make consumer choose consumption credit tool

Shiqiao Li
article en

Abstract

This paper focuses on how to encourage people to consume more and save less by choosing to use more consumption credit tools. In this paper, I mainly test the prevailing strategy used by those super-sized companies, which includes simplifying the bill, giving consumers a discount, and a mixed strategy combining both of these strategies. The reason I chose these two treatments is based on the information I collected from the comments of people about the current credit tools in the social media. I take the form of an online questionnaire with the data from Questionstar, and I use logistic regression to deal with it to measure which treatment works.

Finance & EconomicsVol. 1(11)
Openalex Percentile: Top 96%
Customer churn and segmentation
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How can we make consumer choose consumption credit tool — Shiqiao Li · Finance & Economics (2025) | TGRS Research Map | TGRS