DIGITAL OPERATIONAL ECOSYSTEMS OF CONSTRUCTION ENTERPRISES: SMART MANAGEMENT, ADAPTATION, AND TRANSFORMATION

Abstract. The modern construction industry is undergoing an active process of digital transformation, driven by the need to enhance management efficiency, optimize resources, and reduce costs. This article examines the economic and managerial aspects of digital transformation in the construction sector, focusing on key concepts and best practices for implementing innovative solutions. SMART management of construction projects is analyzed as the foundation of the operational activities of construction enterprises, based on the integration of digital technologies, IoT solutions, artificial intelligence (AI), and Big Data to improve productivity, automate processes, and enhance decision-making systems. The study emphasizes adaptive platforms as a key element of the digital ecosystem in construction development. The use of adaptive platforms enables the integration of BIM modeling, digital twins, and blockchain technologies, ensuring process transparency, real-time control, and reduced project implementation time. The impact of digital tools on stakeholder management efficiency, supply chain optimization, and risk minimization in construction is also analyzed. The article identifies the economic imperatives of digital transformation in the operational systems of construction enterprises, including transaction cost reduction, increased investment attractiveness of projects, optimization of material resource utilization, and the implementation of sustainable development models. A systematic approach to digital construction management is proposed, based on the integration of flexible business models, smart monitoring technologies, and analytical forecasting tools. The study proves that digital transformation in the construction industry is not only a technological advancement but also an economic factor that enhances the competitiveness of enterprises. Successful cases of SMART management implementation in construction are presented, key challenges of digitalization are outlined, and recommendations for improving economic and managerial mechanisms in the construction sector are formulated.