Communication in the Digital Age: Social Media’s Influence on Academic Performance among South East-Asia Students

Social media's pervasive usage has raised questions concerning the ways it can affect students' academic achievement, particularly among university students. The review's objective is to determine how students' use of social media affects their academic achievement. In the current digital era, social media sites like Facebook, Instagram, Snapchat, Twitter, YouTube, and WhatsApp have become essential resources that affect education and other areas of society. In academic achievement, these platforms provide new approaches to communication, collaborative activities, and learning materials. Traditional classroom settings frequently struggle with issues including low student participation and passive learning environments. Social media provides students with a dynamic and captivating educational experience by promoting active interaction and enabling collaborative learning. Social media's effect on students' academic achievement is examined systematically. The review highlights important trends and decisions about how social media might improve students' learning experiences by consulting pertinent academic sources. A total of 26 articles that addressed the educational usage of social media in Southeast Asia students were chosen based on certain inclusion and exclusion criteria. The results demonstrate how social media can increase academic achievement by encouraging self-directed learning, group learning, and communication skills. Additionally, when social media was included in their learning processes, students demonstrated increased motivation and engagement. The review implies that using social media to its full potential can be a successful method to raise students' academic performance in Southeast Asia.