Factors of purchase of book products: experience of sociological research

The factors of book acquisition are considered using the tools of sociological science. A telephone survey in 2024 (sample size – 900 respondents) showed that an important factor influencing the acquisition of book products is the volume of reading practices. According to the study, people began to read less than 5–10 years ago. In addition, the trends in the development of the digital space have determined the popularity of the audiovisual format for familiarization with the content of the book, due to which the demand for book products on the market is objectively decreasing.