Compliant Personalization for Recommended Documents in Microsoft 365 with L-Profile as an Exemplary Feature

Collecting and utilizing user data is essential for effective recommender systems to personalize content. However, privacy and compliance regulations protect personal user data. With strict regulations such as the General Data Protection Regulation (GDPR) or California Privacy Rights Act (CPRA) in effect, one may ask: how can a recommender system be both compliant and effective? This paper aims to answer this question, demonstrating privacy-compliant personalization for the Recommended Documents service within Microsoft 365 (M365), particularly Microsoft Feed. It outlines the development of an exemplary L-Profile personalization feature from conception to productionization, covering offline and online evaluations.

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Publication Details

Published
2025-02-26
DOI
https://doi.org/10.1145/3701551.3706129
Primary Topic
Recommender Systems and Techniques
Type
article
Field-Weighted Citation Impact
0.00
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article

Compliant Personalization for Recommended Documents in Microsoft 365 with L-Profile as an Exemplary Feature

Grzegorz Kukła, Abhishek Arun, Matthias Braunhofer
Recommender Systems and Techniques
article

Compliant Personalization for Recommended Documents in Microsoft 365 with L-Profile as an Exemplary Feature

Grzegorz Kukła, Abhishek Arun, Matthias Braunhofer
article en

Abstract

Collecting and utilizing user data is essential for effective recommender systems to personalize content. However, privacy and compliance regulations protect personal user data. With strict regulations such as the General Data Protection Regulation (GDPR) or California Privacy Rights Act (CPRA) in effect, one may ask: how can a recommender system be both compliant and effective? This paper aims to answer this question, demonstrating privacy-compliant personalization for the Recommended Documents service within Microsoft 365 (M365), particularly Microsoft Feed. It outlines the development of an exemplary L-Profile personalization feature from conception to productionization, covering offline and online evaluations.

Microsoft (Germany) (DE), Microsoft (United Kingdom) (GB)
Openalex Percentile: Top 96%
Recommender Systems and Techniques
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