Manipulative techniques in the US Political media discourse on the example of the election debates by D. Vance and T. Waltz

The article highlights the problems of political discourse, saturated with manipulative techniques that prevail especially in the media space and vividly illustrate the various manipulations of public consciousness in pre-election debates. The purpose of the study is to identify the means of manipulative techniques implemented in the US political media discourse. The material of the analysis is the debates of D. Vance and T. Waltz, which were held in the summer of 2024 and which are an actual example of the clash of two different positions on current and important issues related to US domestic and foreign policy. The real debate caused a great resonance among political scientists and the public due to the expertise and experience of D. Vance and T. Waltz, who, representing different points of view, stimulated a keen discussion of the debate in the media space. The methodological basis is the work of A. P. Chudinov, E. I. Sheigal, J. S. Altynbekova in the field of political discourse, as well as the ideas of A. N. Glushchenko, E. L. Dotsenko, O. C. Issers on issues of manipulative techniques in media discourse. It has been established that in American media discourse, speech manipulation often uses means of expression, such as political metaphors, hyperbole, allusions and comparisons, as well as various types of comic, which indicates the importance in the socio-cultural space of the linguistic aspect, which embodies the ideological objectives of political leaders. The novelty of the research lies in the results obtained, which give an idea of modern strategies and tactics of political communication used to achieve an effective translocative effect. Conclusions are drawn about the patterns of language development and change, and its dynamics in political rhetoric, which are a multifaceted process that includes various aspects of linguistics, sociology, and political science. In addition, language, as a means of communication, is a powerful tool of influence in the political media space.