DIGITALIZATION AS A MEANS OF OVERCOMING CHALLENGES AND THREATS OF CONSTRUCTION PARTICIPANTS IN A MULTIPROJECT ENVIRONMENT

Abstract. This article examines the potential of digitalization as a strategic solution to address the challenges and threats faced by construction actors in a multi-project environment. Construction activities are inherently complex, often characterized by the simultaneous management of several projects, each with its own characteristics and challenges. In a multi-project environment, participants such as designers, developers, and contractors face significant obstacles, including resource allocation conflicts, communication barriers, inefficiencies, and increased risk of delays and cost overruns. The advent of digital technology offers a transformative approach to these challenges, enabling more efficient management and coordination across multiple projects. The main objective of this paper is to explore how digital tools and technologies can mitigate the specific challenges faced by different actors during the construction of multiple projects. Analyzing key issues such as scheduling conflicts, miscommunication, data management complexity and risk management difficulties, the article highlights critical areas where digitization can have a significant impact. One of the most urgent problems in a multi-project environment is the effective allocation and planning of resources. Traditional management approaches often fail to cope with overlapping schedules and competing priorities, resulting in delays and inefficiencies. Digital tools such as Building Information Modeling (BIM) and Project Management Information Systems (PMIS) offer integrated platforms that facilitate seamless coordination and real-time updates. These systems provide centralized data stores and sophisticated scheduling algorithms that improve decision-making and reduce the likelihood of conflicts. Communication barriers are another major problem in multi-project environments that can lead to misunderstandings, errors, and delays that negatively impact project timelines and outcomes. Digital communication platforms, including instant messaging, video conferencing, and collaboration software, enhance real-time communication and ensure alignment among all stakeholders. These platforms enable the rapid exchange of critical information and facilitate the collaborative environment necessary to manage multiple projects simultaneously. Ensuring that all stakeholders have access to accurate and up-to-date information is critical to effective decision-making. Digitization solves this problem by providing advanced data management and analytics capabilities. Big data analytics and artificial intelligence can analyze large data sets to predict potential problems and optimize resource allocation. These technologies help identify trends, predict project outcomes, and facilitate informed decision-making, ultimately increasing project efficiency and effectiveness. Risk management is particularly challenging in a multi-project environment due to increased complexity and interdependence. Digital risk management tools offer a framework for identifying, assessing and mitigating risks across projects. These tools provide scenario analysis, risk tracking and automatic alerts, enabling proactive risk management and reducing the likelihood of project failure.