BASIC FUNCTIONALITIES OF CONSTRUCTION ORGANIZATION AND MANAGEMENT IN THE CONCEPT OF DIGITAL TRANSFORMATION OF ENTERPRISES' OPERATIONAL SYSTEMS

Abstract. The article explores modern innovative approaches to updating the operational systems of construction development enterprises in an unstable business environment. It emphasizes the necessity of business process transformation, digital technology integration, and adaptation to dynamic market changes. The construction industry is increasingly facing challenges such as economic instability, inflationary trends, supply chain disruptions, and evolving consumer preferences, which make traditional operational models ineffective. To remain competitive, companies must embrace cutting-edge technologies and implement strategic innovations that enhance efficiency, cost control, and risk management. The study examines key modernization tools, including Building Information Modeling (BIM), which provides a unified digital environment for project management, ensuring greater transparency, improved stakeholder coordination, and enhanced risk prediction. The integration of Big Data analytics and digital dashboards allows for real-time monitoring of key performance indicators (KPIs) and more informed decision-making. Furthermore, the application of Agile and Scrum methodologies in construction project management facilitates flexible planning, accelerates project completion, and improves communication among stakeholders. Additionally, the article highlights the significance of process automation through digital platforms such as Procore and Autodesk Construction Cloud, which streamline workflow management, optimize resource allocation, and minimize financial risks. The implementation of smart construction technologies helps reduce delays, prevent errors, and improve overall project execution. The study presents real-world examples of successful innovation adoption, including landmark projects such as California Pacific Medical Center (USA), Hudson Yards (New York), and Hammarby Sjцstad (Sweden). These case studies demonstrate how digital transformation and automation lead to increased productivity, cost savings, and improved sustainability in construction projects. A systematic approach to managing construction ecosystems is proposed, emphasizing the need for digital technology integration, compliance with environmental standards, and the adoption of flexible collaboration models. The study suggests that utilizing smart platforms for project monitoring and digital analytics further contributes to optimizing operational processes, reducing inefficiencies, and enhancing longterm sustainability. By adopting innovative strategies and leveraging advanced digital tools, construction enterprises can strengthen their competitive position and ensure resilience in a rapidly changing industry.