ECONOMIC EVALUATION OF THE TRAJECTORY OF INNOVATIVE DEVELOPMENT OF CONSTRUCTION STAKEHOLDER ENTERPRISES IN THE FORMAT OF A DIGITAL ECOSYSTEM

Abstract. The article explores the current state and prospects of the economic development of developer companies in the context of the implementation of new technologies and innovative administration models. Given the growing urbanization processes, digital transformation of the industry, and increased requirements for project management efficiency, developer companies face the need to adapt to dynamic market conditions and global challenges. The study emphasizes the key tools that ensure the competitiveness of enterprises, including digital technologies, flexible management models, and innovative approaches to organizing multiproject activities. The research highlights the importance of flexible project management methods, such as Agile, Scrum, and Kanban, for effective team coordination, optimal resource utilization, and quick responses to market changes. The use of the Scaled Agile Framework (SAFe) for large organizations with a high level of multiproject complexity and the Lean approach, which minimizes costs and maximizes client value, is separately discussed. The article examines the challenges associated with urban overpopulation and the growing burden on transportation, social, and utility infrastructure. Examples of major urbanization initiatives in the USA, Sweden, Singapore, China, and other countries are provided, demonstrating the successful integration of sustainable construction approaches, modern technologies, and strategic planning. Specifically, projects such as Hudson Yards, Hammarby Sjцstad, Marina Bay Sands, and others are described, showcasing the economic, environmental, and social benefits of implementing innovations in construction development. The article also emphasizes the need to improve administration models that take into account the specifics of the multiproject environment of construction development. The results of the study may be useful for both practitioners and researchers in the field of construction development, aiming to improve project management efficiency and ensure the sustainable growth of enterprises in the modern business environment.