Literature Analysis and Scientific Mapping of FinTech: Perspectives from Academia and Market

Financial Technology (Fin Tech) has become a pivotal subject in both academic and industry discourse over the past decade, with over 115,000 scholarly articles in the Web of Science (WoS) database and millions of news articles on platforms like Yahoo Finance. However, the majority of literature has examined only one aspect of these discussions, which hinders the progress and market entry of new Fin Tech innovations, thereby restricting the potential for technological advancement and industry transformation. This paper innovatively proposes a combined literature analysis from both academic and market perspectives. A bibliometric analysis of 3,255 academic articles on Fin Tech from the WoS database, covering the period from 2015 to 2024, was conducted. Additionally, Natural Language Processing (NLP) techniques, including keyword extraction and sentiment analysis, were utilized to explore the characteristics of 1,208 news articles on FinTech, sourced from Yahoo Finance from 2020 to 2024. A comprehensive model was developed to explore the characteristics of keywords and their involvement in both academic and market contexts. This approach has uncovered some key themes related to FinTech and provides a comprehensive overview of the connections between academia and the market.