The impact of the European Union on graphic design

This study investigates the presence of the concept of Europe in the naming of Spanish companies, examining how the word “Europe” and its derivatives are represented in imagotypes, along with the accompanying graphic elements. The methodology employed is known as content analysis, applied with a quantitative approach. The research corpus sample consists of eighteen elements, which are the brand images of private educational institutions in Madrid for the year 2023, according to the website of the Ministry of Education and Vocational Training (educacion.gob.es). The results show recurring patterns in the design of brand images through the imagotypes that evoke the idea of Europe, confirming the cultural and business link between Spain and Europe.