The impact of self-congruity to destination brand love in tourists in Ho Chi Minh city
Through the survey of 468 residents and tourists in Ho Chi Minh City from April 4, 2023, to May 4, 2023, the article shows that ideal self-congruity, and ideal social self-congruity significantly affect the destination brand love. Furthermore, immersion mediates additionally the impact of actual self-congruity, and social selfcongruity on the destination brand love.
Authors
- Hung Cuong Pham (ORCID: https://orcid.org/0000-0003-4187-6335)
- Norman Wee Lin Chong
- Giang Le (ORCID: https://orcid.org/0000-0003-3040-6987)
- Kim Le (ORCID: https://orcid.org/0000-0002-3517-9878)
Publication Details
- Journal
- Journal of Finance & Accounting Research
- Published
- 2025-02-01
- DOI
- https://doi.org/10.71374/jfar.v25.i1.09
- Primary Topic
- Diverse Aspects of Tourism Research
- Type
- article
- Field-Weighted Citation Impact
- 0.00