MAKE IN INDIA: A CAUSAL ANALYSIS OF PAST PERFORMANCE AND CHALLENGES IN INDIAN SHOE MANUFACTURING INDUSTRY

Purpose: The purpose of this paper is to study the current status of shoe manufacturing firms in global context. Further this paper tries to identify the problems faced by these firms in context of “Make in India” campaign. Design/Methodology/ Approach: Both primary and secondary data were used for the study. For primary data, 80 shoe manufacturing firms were surveyed. For secondary data available literature relevant to the study were taken into consideration. Further, causal loop approach was used to depict the problems of shoe industry. Findings: The results reveal that shoe industry in India is a highly notable sector and has potential to stand in global market. Still, manufacturing in India is a problem as these shoe manufacturers are faced with many problems that are marring the growth of domestic manufacturing. Research Limitations: Additional research is needed to draw stock flow diagram in the later stage and simulations can be conducted to study the dynamic consequences of variation of different factors on the successful implementation of Make in India Campaign. Practical Implications: This paper assist in showcasing the actual status of shoe manufacturing firms in India and provides an opportunity for self-evaluation as to how shoe industry can become a major manufacturing hub in India. Originality/Value: The paper is original and makes the foundational contribution for a beginning stream of research