STRATEGIC COMMUNICATIONS MODELING: ECONOMIC-MATHEMATICAL APPROACHES TO ORGANIZATIONAL CHANGE MANAGEMENT

The article explores the modelling of strategic communications using economic-mathematical approaches to organizational change management. System dynamics models, agent-oriented modelling, and network analysis are considered, which contribute to the optimization of communication processes. The article emphasizes the importance of effective communication for reducing resistance to change, increasing the adaptability of organizations, and achieving strategic goals. Recommendations are provided for the implementation of models to improve management decisions and ensure the successful implementation of organizational changes.