Online Service Packaging and Organizational Competitiveness of Fast-Food Firms in Port Harcourt

The study’s primary objective was to determine whether there was a connection between competitiveness and online service packaging. The 52 registered fast-food restaurants in Port Harcourt were surveyed, with data collected from upper-, middle-, and first-line management. The study included 52 fast food restaurants in Port Harcourt that were registered. 208 participants made up the study’s sample. Research participants were chosen using a convenience sample method that considered their level of education, work experience, dedication, and openness to participate. A total of 218 replies were obtained from the 52 fast-food companies, with 4 questionnaires issued to each. Statistical Product and Service Solutions (SPSS) software was used to analyze the data in this study using the Spearman rank correlation coefficient. According to the study, fast food businesses in Port Harcourt can benefit from a strong relationship between online service packaging and indices of organizational competitiveness. As a result, fast food chains should routinely gauge customer satisfaction with the packaging of their online services to boost product and service competitiveness.