INTEGRATION OF STRATEGIC MANAGEMENT AND COMMUNICATIVE MANAGEMENT: ECONOMIC AND MATHEMATICAL MODELS FOR INCREASING THE EFFICIENCY OF ORGANIZATIONS

The article is devoted to the study of the integration of strategic management and communicative management using economic and mathematical models to increase the efficiency of organizations. The authors consider the main models, such as linear programming, game models and statistical analysis models, which contribute to the optimization of resources, improvement of communications and increase of the competitiveness of organizations. The article emphasizes the importance of an integrated approach and the implementation of innovative methods, such as neuromarketing and cognitive marketing, to achieve strategic goals and ensure the sustainable development of organizations.