Adapting for change: The evolution of degrowth repertoire of contention and public policy influence

Conceptual studies explain how degrowth principles can contribute to organizing beyond the destructive forces of capitalism. But little has been given to theorizing the evolution in degrowth repertoire of contention that aims to influence public policy around production and consumption practices. Drawing on an eight-year ethnographic study of the degrowth movement in Lille, France, we explore the evolution of its repertoire of contention by identifying the goals, strategies, and actions defining each phase. This analysis illustrates how the movement adapted its repertoire to overcome challenges and advance its political agenda, shedding light on key shifts in activism and engagement with policymakers. Our findings have implications for consumer research, degrowth movements, and public policy.

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Publication Details

Journal
Marketing Theory
Published
2025-02-23
DOI
https://doi.org/10.1177/14705931251321818
Citations
3
Primary Topic
Housing, Finance, and Neoliberalism
Type
article
Field-Weighted Citation Impact
6.62
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article

Adapting for change: The evolution of degrowth repertoire of contention and public policy influence

Nil Özçağlar–Toulouse, Meltem Türe, Ahmed Benmecheddal
3 citations
Marketing Theory
Housing, Finance, and Neoliberalism
6.62
article

Adapting for change: The evolution of degrowth repertoire of contention and public policy influence

Nil Özçağlar–Toulouse, Meltem Türe, Ahmed Benmecheddal
article en
3 citations

Abstract

Conceptual studies explain how degrowth principles can contribute to organizing beyond the destructive forces of capitalism. But little has been given to theorizing the evolution in degrowth repertoire of contention that aims to influence public policy around production and consumption practices. Drawing on an eight-year ethnographic study of the degrowth movement in Lille, France, we explore the evolution of its repertoire of contention by identifying the goals, strategies, and actions defining each phase. This analysis illustrates how the movement adapted its repertoire to overcome challenges and advance its political agenda, shedding light on key shifts in activism and engagement with policymakers. Our findings have implications for consumer research, degrowth movements, and public policy.

Marketing TheoryVol. 25(4)
TOBB University of Economics and Technology (TR), Université de Lille (FR), Centre Européen de Recherche en Economie Financière et Gestion des Entreprises, Université de Lorraine (FR)
Openalex Percentile: Top 4%
Housing, Finance, and Neoliberalism
6.62
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Adapting for change: The evolution of degrowth repertoire of contention and public policy influence — Nil Özçağlar–Toulouse, Meltem Türe, et al. · Marketing Theory (2025) | TGRS Research Map | TGRS