Competitiveness Analysis and Development Strategy of Creative Economy in Madura: International Conference on Economic and Sustainable Economics

Madura has a variety of creative economic potential. Mainly the contribution of the creative economy in Madura which involves elements of socio-cultural diversity. This diversity can be an added value for Madura’s creative economy. The research is based on finding what aspects affect the competitiveness of Madura’s creative economy and determining the development strategies needed to improve the competitiveness of the creative economy in Madura. This research uses quantitative methods, such as path analysis and AHP analysis. The results of this study indicate that 1) factors that significantly affect the improvement of Madura’s creative economy competitiveness are the level of Competition and Corporate Strategy, Product Demand Factors, and Opportunity Factors; and 2) strategies that are a priority that must be considered in the development of creative economy competitiveness in Madura are corporate and competitor strategies by paying attention to aspects of promotional facilities.