Local Wisdom to Support the Development of Batik Creative Industry in Pamekasan

The creative industry is a form of economic activity that can encourage development like through the absorption of labor. Pamekasan is one of the regencies that has local wisdom, namely batik tulis, because it was designated as a Batik Regency by UNESCO in 2009. Batik industry is expected to help improve the regional economy and the welfare of batik craftsmen. However, in fact, batik craftsmen in Pamekasan have not felt a significant impact. The purpose of this research is to examine the contribution of the creative batik industry to economic growth and the role of the batik industry in welfare of craftsmen. This method used a qualitative method. The data was obtained from the results of interviews with informants, namely batik craftsmen. The results of the study show that the creative industry is able to have a positive impact on improving people’s welfare and reducing unemployment. This can be seen from the absorption of labor in the batik industry. Creative industries that can develop cannot be separated from local culture. Thus, local wisdom is one of the factors that supports the increase in creativity in producing certain works in the form of written batik.