Strategy for Strengthening Creative Economic Subsectors: Case Study on Culinary MSMEs Blue Beach Tanjung Bumi Bangkalan District and Lon Malang Beach Sampang District

The creative economy in Bangkalan and Sampang Regencies continues to be developed. This research aims to formulate a strategy for developing the creative economy of the culinary subsector in the Tanjung Bumi Blue Beach tourist spot, Bangkalan Regency, and Lon Beach, Malang, Sampang Regency, because they act as economic drivers in Bangkalan and Sampang Regency. The method used in this research is multiple regression, with as many micro and small enterprises as possible, with as many as 152 samples. The estimation results show that capital, labor, raw materials for production, and electrical energy have a significant effect on production sold by traders. Still, the use of technology has not had a significant effect on production sold by traders. The Research results found that culinary MSMEs in the Blue Beach and Lon Malang tourist destination have not yet optimized digitalization. For example, they lack mastery of technology and have not used e-payment, so they have not been able to increase revenue.