Anything but Politics: Connectedness in Networked Social Groups for Addressing Prejudice

Research indicates that prejudice has been growing in America. Citizens feel increasingly threatened by immigrants, and hate crimes against immigrant groups have risen. Declining interpersonal contact has also made it more difficult to address prejudice directly. This study examines whether nonpolitical social media groups can foster connections that reduce prejudice. These groups allow users to connect on the basis of shared interests, enabling diverse individuals to form close relationships which may improve attitudes toward immigrants. Using a national web survey matched to U.S. Census percentages for sex, race, ethnicity, age, and region of residence ( N = 1500), along with a two-wave panel conducted over six weeks ( N = 752), results indicate that blatant prejudice is more prevalent than subtle prejudice. Respondents were more likely to feel threatened by immigrants than to withhold positive emotions from them. As a remedy, social connectedness in nonpolitical groups was associated with diminished blatant prejudice and lower levels of global prejudice, a measure that includes both subtle and blatant components. Findings suggest that feeling connected with different people remotely can improve attitudes toward racial and ethnic diversity, helping individuals feel less threatened by immigrants and less prejudiced overall.