A case study at Sumber Market on factors influencing beef demand among housewife consumers

<p><strong>Objective: </strong>Beef demand has not been met by beef production household customers are among the many types of beef consumers. Household customers are one type of beef consumer among many others. The objectives of this study are 1. to analyze the factors influencing beef demand, 2. to determine what factors influence beef demand in Cirebon Regency Traditional Source Market, and 3. to analyze income elasticity, beef price demand, and cross elasticity.</p><p><strong>Methods: </strong>The research method is a case study located in Sumber's traditional market. Respondents totaled 68 respondents housewives. Data analysis using multiple linear regression was conducted using SPSS version 25.</p><p><strong>Results: </strong>The results of this study test simultaneously variable X, which has a real influence on variable Y. Factors that affect the demand for beef in the Sumber market are income and family size. The elasticity of demand for beef prices on weekdays is inelastic. While the price elasticity of demand for beef on the five days before Eid al-Adha and Eid fitri is positive if the price increases by 1%, the demand for beef will increase by 0.591 kg and 0.864 kg. The income elasticity is 0.343, which means that if there is a 1% increase in income, beef demand will increase by 0.343 kg. The positive income elasticity value indicates that people's income is directly proportional to beef consumption around the Sumber Sub-district area and beef is a normal good. Cross-elasticity is inelastic where if broiler meat prices increase by 1%, the demand for beef will increase by 0.319 kg.</p><p><strong>Conclusions: </strong>factors influencing beef demand Case study in traditional markets Sources It can be concluded that the factors influencing beef demand are income, number of family members and consumption. The elasticity of the demand for feeding, the price of beef, and the elasticity of the cross are inelastic.</p>