Role of technology in outbound vehicle logistics: evidence from the Chinese automobile sector

Purpose The COVID-19 outbreak and severe weather challenges have disrupted the supply chains of various industries across the globe, including the automotive industry. The purpose of this study is to investigate the outbound vehicle logistics practices of a Chinese automotive firm to achieve value chain optimization to meet the order fulfillment through the feasibility of using blockchain technology (BCT). Design/methodology/approach To identify the research gap and to formulate the research questions, a detailed literature review was conducted. To compare and contrast the Chinese automotive outbound logistics process, we interviewed Original Equipment Manufacturers (OEMs), vehicle logistics service providers and local IT vendors. To study the feasibility of BCT in the case companies, we conducted interviews with the experts as part of the in-depth empirical case study. Case analysis has emerged as the research themes. Findings In-depth data analysis suggested three important areas that needed focus from OEMs (1) handling distribution constraints; (2) ability to monitor quality; and (3) good communication with network partners and receiving real-time alerts, especially during peak demand periods. Our findings confirm that OEMs can address all these challenges in the presence of BCT alliance frameworks with automotive supply chain partners. Research limitations/implications The scope of the research is restricted to the Chinese automotive OEMs. This research can be extended to other countries practicing the same level of outbound vehicle logistics. Data collected in this research were generated from a data sheet which is subjective to some extent. Practical implications This research provides practical insights for practitioners on the feasibility of using BCT on outbound logistics which can optimize order fulfillment and performance. Originality/value The paper adds insights into the feasibility of using BCT in automotive vehicle logistics to increase performance and compares the practices from China with developed economies.