The Impact of Psychological Empowerment on Improving the Performance of Tourist Guides

Psychological empowerment is one of the modern trends that have emerged in human resources management, which is reflected in improving job performance, especially in the field of tourist guidance, which represents the backbone of the tourism and hospitality industry. The study aimed to identify the concept of psychological empowerment and clarify its importance, identify the types of psychological empowerment and the stages of its formation, explain the concept of tourist guide performance and its determinants, and shed light on the most important modern tools for measuring tourist guide performance and the models that explain it. The study relied on the descriptive analytical approach, and used the questionnaire to collect data from a random sample of tourist guides, the size of which was (110) individuals. The study concluded the importance of psychological empowerment in achieving psychological and professional safety for workers, and improving the job performance of workers in the field of tourist guidance. Psychological empowerment was interpreted in light of Spreitzer's theory according to four dimensions that included meaning, impact, efficiency, and self-report. Tour guide performance was also interpreted in light of the Kaizen model and the Deming model. The study presented a set of recommendations, including providing training programs for tourist guides to improve performance and develop the capabilities of workers in the field of tourist guidance according to a comprehensive strategy for management. Human resources in tourism organizations.