The Impact of Artificial Intelligence on the Film Industry: A Research Study

This paper discusses how artificial intelligence changes filmmaking. It is done by critically analysing literature, providing a historical analysis, and conducting primary research, including a survey of 100 respondents, through which this paper will critically assess the use of AI in filmmaking, specifically in writing, casting, visual effects, and marketing. Against this backdrop, the research will assess the advantages and disadvantages of AI adoption, analyse how AI has contributed to creativity and efficiency, and come up with recommendations on the future of AI in film. Keywords: Artificial Intelligence, Film Industry, Machine Learning, Deep Learning, Visual Effects, Scriptwriting, Casting, Marketing, Creativity, Efficiency, Innovation