Mapping the Landscape of Restaurant Research: A Bibliometric Analysis of Consumer Behavior, Organizational Behavior, and Finance Studies

Research published about the restaurant industry has experienced consistent growth over the past few decades. Yet, a comprehensive bibliometric review of this research has not been performed. This study aimed to perform such a review by examining peer-reviewed articles (n = 792) focused on restaurant business research published in the Scopus and Web of Science databases. Articles related to health or food science were not examined in this study. Articles were categorized as focusing on one of five types of restaurants (i.e., fast food, fast casual, casual dining, fine dining, and general restaurants), and the articles were analyzed within three research fields: consumer behavior, organizational behavior, and finance. The increasing number of research articles focused on the restaurant industry was found to have occurred during the same time as the number of hospitality scholars and the fast food restaurant sector expanded. Fast food restaurants received the most research attention and the fast casual types received the least. Consumer behavior research dominated the restaurant research, reflecting a focus on customer satisfaction and purchase intentions. Organizational behavior topics, such as workforce dynamics and organizational structure, received slightly less attention. Finance research was the least explored research field, likely due to its complexity and perceived indirect connection to consumer-facing outcomes. The study emphasizes the need for integrative research linking consumer behavior, organizational strategies, and financial decisions to provide a holistic understanding of restaurant performance and industry practices.