A comparative study of collaborative consumption between China and the UK

Collaborative consumption (CC) involves consumers sharing goods and services, promoting resource circulation and reuse. This study examines consumer perceptions and behaviours related to CC through an online survey conducted in the UK and China with 630 respondents. It compares engagement in CC practices before and during the COVID-19 pandemic. Findings indicate that while most respondents have used CC, frequency remains low. Economic benefits and cost savings are the primary motivators, whereas sustainability is not a top consideration. Differences in CC participation emerge across demographic groups and between the two countries. The study evaluates purchasing behaviors, key influencing factors, and cultural differences in CC engagement. By addressing gaps in consumer attitudes and behaviours, this research provides new insights into motivations, participation contexts, and factors shaping CC adoption in China and the UK.