Earned Print and Digital Media in Advancing Hypertension Management Services in Punjab, India: A Descriptive Study
In the absence of financial support for paid media, earned media was strategically used to promote awareness about hypertension control.
Authors
- Nidhi Jaswal (ORCID: https://orcid.org/0000-0002-4066-7171)
- Lopa Ghosh
- Kritika Upadhyay (ORCID: https://orcid.org/0000-0002-9517-0082)
- Sonu Goel (ORCID: https://orcid.org/0000-0001-5231-7083)
- Mahendra Pratap
Institutions
- All India Institute of Medical Sciences Jodhpur (IN)
- Post Graduate Institute of Medical Education and Research (IN)
Publication Details
- Journal
- Indian Journal of Community Medicine
- Published
- 2025-02-21
- DOI
- https://doi.org/10.4103/ijcm.ijcm_264_23
- Primary Topic
- Blood Pressure and Hypertension Studies
- Type
- article
- Field-Weighted Citation Impact
- 0.00