Disconnection between sugars reduction and calorie reduction in baked goods and breakfast cereals with sugars-related nutrient content claims in the Canadian marketplace

No significant difference in mean total energy content (per 100 g) between baked goods and breakfast cereals carrying sugars-related claims was found, despite various sugar reduction strategies. Thus, these claims could be misleading to consumers who expect such products to be lower in total calories. Food manufacturers are encouraged to reformulate products with improved calorie and nutrition profiles rather than using a single-nutrient focus. Consumers education on these issues can help them be mindful of the presence and unintended consequences of common sugar-replacement practices.