E- Governance in Local Tourism: Best Practices, Opportunities and Challenges

Understanding the significance of public administration for the tourism sector can exemplify the ways in which the industry improves its quality as well as its sustainability.As the digital era reshapes governmental operations, e-governance is increasingly recognize the local government administration of the Municipality of Pulilan have seen the great potential of the town to the tourism industry, resulting in the creation of the Municipal Ordinance No. 23-2017 the “Tourism Code of Pulilan'' that “aims to develop the tourism potential and resources of the Municipality, ensuring the security, enjoyment and well-being of tourists, and tourism-related business establishments in town; without compromising the integrity, morality, and the general well-being of Pulileños'' as essential for overcoming the complex challenges faced by public institutions worldwide.This study is delimited only for the five residents of Pulilan from the private sector and five bonafide residents of Pulilan for a minimum of five years residing at Pulilan, Bulacan. Bureaucratic reform's goal regarding tourism increased tourist attractiveness by analyzing cultural tourism development efforts from public services. It reduces bureaucracy if the private companies will help the government in implementing policies specifically in tourism. Sustainable tourism aims to reduce the negative impacts of tourism on the environment, society and economy, and to enhance the positive impacts.