The Construction of Female Roles and Reconstruction of Values: An Analysis of Characters in the TV Series Blossoms Shanghai

In the 21st century, the media portrayal of women has become a critical social topic. The previously stereotyped, one-dimensional female representations in film and television have gradually disappeared, replaced by multidimensional female characters and a reconstructed gender value system. This paper takes the TV series Blossoms Shanghai as a case study, utilizing the semiotic theories of Saussure and Roland Barthes to analyze the characterization of women represented by Miss Wang, Li Li, and Lingzi. Furthermore, it delves into the series’ impact on society’s perception of “She Power” and explores the pathways through which this influence is realized.