A Qualitative Study of Work-Family Balance Challenges and Their Impact on the Performance of Sales Promoters in the Smartphone Industry

The objective of this research paper is to find out the work family challenges faced by the promoters of smartphone industry and how it effects on their performance. To conduct a study on the challenges faced by the employees in balancing life and job, 66 samples have been taken for study by using convenience sampling method. For collecting data structured questionnaire was used to collect primary data and filled up by the promoters directly. For calculating and analysing the data statistical software like JASP software has been used and statistical methods like independent sample t test and chi-square test have been used. The result of this research is that all employees working in the smart phone industry as a promoter faces equal stress regardless of gender. Work life balance challenges is clearly has greater impact on the performance of promoters. However work family balance can improve the performance of employees in the organisation.