The Relationship Between Ecological Awareness, Satisfaction, and Intent to Participate in Environmental Protection: Direct and Indirect Effects Moderated by Social and Educational Responsibility

In Vietnam, environmental pollution is increasingly becoming a pressing issue due to the rapid pace of economic growth and urbanization. This poses significant challenges to ecosystems and directly impacts people's lives. The participation rate of citizens in environmental protection, especially in rural and industrial areas, remains limited, making environmental protection a major concern for researchers and regulatory agencies. The objective of this study is to examine the direct and indirect effects of social and educational responsibility awareness on the relationship between ecological awareness, satisfaction, and intent to participate in environmental protection. Through this, the study proposes measures to enhance awareness and action in environmental protection.