Technology and Illusions: An Analysis of the Jade Dragon Design for AIGC IP Image at Milan Design Week

This paper examines the fusion of artificial intelligence technology and traditional Chinese culture in design, focusing on the creation of a 2024 zodiac “Dragon” as the central IP image for the 2024 Milan Design Week. By integrating AIGC (AI-Generated Content) technology, the work showcases a blend of creativity, technological advancement, and futuristic design elements. The jade dragon design highlights the potential of AIGC in pushing the boundaries of design innovation, offering a unique combination of cultural heritage and cutting-edge technology. The study explores the design process, technical expressions, and the broader implications of merging traditional culture with modern AI technology in the context of global design trends.