Sustainable Personal Care: An Exploratory Study on Eco-Friendly Skincare Using Upcycled Food Waste

This research delves into sustainability in personal care, focusing on BioEssentia, a brand that repurposes food waste into skincare solutions. With the increasing consumer inclination toward environmentally responsible choices, this study explores the driving factors, obstacles, and perceptions linked to sustainable skincare adoption. Utilizing qualitative research methods, including in-depth interviews and thematic analysis, key themes such as ethical consumption, waste minimization, and environmental mindfulness are examined. The findings emphasize the importance of transparency in branding, ethical supply chains, and conscious product development in shaping consumer preferences. This study provides strategic insights for businesses aiming to enhance engagement while promoting sustainability. Index Terms - Sustainable Skincare, Circular Economy, Eco-Friendly Products, Ethical Consumerism, Upcycled Ingredients, Green Business Models, Environmental Awareness, Consumer Perceptions, Ethical Branding, Waste Reduction.