An Empirical Study On Factors Influencing the Pre-Purchase of Electric Vehicles – A Special Reference to Chennai City

The increasing global shift towards sustainable and eco-friendly transportation has heightened interest in electric vehicles (EVs) as a cleaner alternative to traditional gasoline-powered cars. However, despite the growing environmental concerns and the push for green technologies, the adoption rate of EVs in various markets, including India, remains relatively slow. This study aims to explore the key factors influencing consumers' pre-purchase behavior towards electric vehicles in Chennai, India. By focusing on elements such as environmental awareness, financial considerations, infrastructure availability, and perceived performance, the research seeks to identify the underlying motivations and barriers that shape consumers' decisions to consider or reject EVs. Through an analysis of primary data collected from 243 respondents, this study provides valuable insights into the psychological, technological, and socio-economic drivers behind EV adoption in an emerging market.