Understanding The Relative Relationship Between Occupation and Investment Objectives Using Correspondence Analysis

Purpose The investments are being done by women of all walks of life, irrespective of age, marital status, education and occupational status. An attempt has been made to understand the relationship between the occupation and the reasons for which investments are made, namely the investment objectives. The investment objectives vary amongst the individuals and the study tries to understand those objectives preferred by women investors working in various occupations. Methodology For the purpose of study, women investors working in private organisation, government organisation, doing business and practising professionals have been identified. There are 12 investment objectives which have been identified for the study and responses were collected through a structured questionnaire circulated through google forms. To understand the relationship, Correspondence Analysis has been used to visualize the relationship through biplots. Findings The biplot has been discussed with respect to relationship between occupation and investment objectives and valuable interpretations have been made. It could be understood from the analysis, there are certain objectives preferred by women investors for their investment decisions and some objectives were not considered at all. Practical Implications The investment avenues offered by financial institutions should be designed and framed according to the preferred objectives of women investors and marketed accordingly. Originality The research article is first of its kind in understand the relative relationship between occupation and investment objectives of women investors in India and presenting the analysis through visual presentation for better understanding.