Development of Women's Image and Women's Consciousness Awakening in Media Perspective

The awakening of contemporary women's consciousness has gradually emerged as a mainstream development factor and has influenced the direction, aesthetics, and values of literary and artistic creation. With the advancement of information technology and media communication, Western feminist theories have gradually diffused into China since the 1980s and 1990s, and the women’s consciousness awakening in China has had a profound impact on the creation of Chinese films and literature from its inception to its gradual development under the backdrop of reform and opening up and has undergone empirical verification. This paper employs the case study method to analyze the alterations in the image of women in the three mainstream media, namely film, television, and new media, by vertically sorting out the characteristics of media development, to explore the influencing factors of women’s consciousness awakening. It has been discovered that women-themed literary creations can effectively stimulate the awakening consciousness of the audience, and through the wide dissemination of media platforms, an increasing number of audiences are inspired, making the awakening of women’s consciousness a hot topic of discussion. This study hopes that analyzing the transformation of women's images can assist contemporary literary workers in providing feasible reference significance based on the value orientation, audience positioning, and dissemination concepts of women's theme creation.