Research on the Development Status and Countermeasures of New E-Commerce to Help the Sales of Agricultural Products

Under the background of "rural revitalization" and "Internet+", rural e-commerce has developed rapidly, and has gradually become an important driving force for rural economic development. The new e-commerce model not only provides a new way for farmers to increase their income and get rich, but also provides new ideas and new models for promoting rural industrial upgrading, optimizing the supply chain of agricultural products, and realizing the organic flow of urban and rural resource elements. Based on the current situation of agricultural product e-commerce live broadcast marketing under the new e-commerce model, this paper analyzes in detail the problems and shortcomings of agricultural product e-commerce live broadcast marketing under the new e-commerce model, and puts forward the optimization measures for the live broadcast marketing of agricultural products under the new e-commerce model from the aspects of agricultural product live broadcast talent training, supply chain integration, brand image building and live broadcast supervision. It aims to provide reference and reference for the sale of agricultural products and promote the sustainable development of agricultural economy.