O CONSUMISMO E A PUBLICIDADE ABUSIVA DIGITAL NA ERA DA MODERNIDADE LÍQUIDA

The liquid modernity described by Zygmunt Bauman reveals a society in which social and economic relations are fragile and transitory in stark contrast to the solid, longlasting harmful relationships. The changes brought about by these relationships will have a profound impact on our society, especially after the popularization of the internet and the increase in electronic commerce, causing changes in habits and consumption, which are influenced by the innovative, insistent, persuasive, unethical and unconstitutional form of advertising. digital. Thus, we intend to succinctly show the importance of knowing and exercising the rights provided for in the Consumer Protection Code in cases of abusive digital advertising, as well as resisting the Foucauldian method.